LUXURY BRANDS

See how we launched a Mayfair boutique for Tru-Diamonds, raised the brand profile and boosted social media reach.

When Tri-Diamonds wanted to launch a Mayfair boutique, with media interest and a big celebrity impact, Thirty7 Productions devised an integrated campaign covering PR, live event and celebrity management and social media reach and impact.

WE ADD GLAMOUR

With 15 celebrity guests at the launch event, and scores of media stories the next day and after, we put the new Mayfair boutique on the map - and also added 2,000+ followers to Twitter, plus boosted other platforms.

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STYLE ICON

As a result of the profile we raised, Sophie Warburton (@_swarburton) - stylist at the Daily Telegraph - tweeted: "Best kept jewellery secret? @Tru_Diamonds" and the celebrities who came to the event are still wearing their Tru-Diamonds jewellery. And sales at the Mayfair store are continuing to rise.

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